I remember being introduced to Wray & Nephew at the Roof Club in Port Antonio, Jamaica some 20 years ago. It is a tasteful firestarter and gets any party going in no time. My favorite drink is to add a little fresh coconut water and lime juice. Straight to the heart. A little dab of rum in the hair in the morning is also know to keep the cold away.

I had the pleasure of going to New York a few weeks ago to shoot a campaign for the iconic Jamaican rum brand Wray & Nephews. It was a family affair working with talented creative director Harris Elliot and the shoot was well handled and produced by WeFolk agency. It was great meeting the brand managers from Campari and having them on set as well.

I can guarantee that it is full strength and a very stylish new approach and image direction for the brand.