I had the pleasure of going to New York a few weeks ago to shoot a campaign for the iconic Jamaican rum brand Wray & Nephews. It was a family affair working with talented creative director Harris Elliot and the shoot was well handled and produced by WeFolk agency. It was great meeting the brand managers from Campari and having them on set as well.

The shoot is still in post pro stages so I can disclose any images yet, but I can guarantee that it is full strength and a very stylish new approach and image direction for the brand.

I remember being introduced to Wray & Nephew at the Roof Club in Port Antonio, Jamaica some 20 years ago. It is a tasteful firestarter and gets any party going in no time. My favorite drink is to add a little fresh coconut water and lime juice. Straight to the heart.

Gitman x Nectar by Jamil GS

It might already be 89 degrees F in both New York and in Jamaica, but im here to add a little heat to the summer with this peek into a collaboration going on with yours truly and Gitman vintage. It's a small capsule collection made of Gitman's classic time tested and high quality Oxford shirts, paired with select visual elements from Jamil GS that make up the Nectar universe. In addition, a copy of the Nectar magazine issue 01 will be available exclusively to the happy buyers of the shirts from the capsule collection. Each style is walking art, and the magazine is a piece of art. That's a double upside. Stay tuned for more int he product.  Available in select stores early 2016.

(((VIBRATE TO WIN))) by Jamil GS

Some of you know that I have been working with Alo Wala on their visual direction and its been fun. The work has extended into some management and they just dropped another EP recently that was premiered by The Fader. http://www.thefader.com/2015/05/04/alo-wala-flex-their-international-bass-music-sound-with-vibrate-to-win-ep

Here’s what they say: A female Punjabi-Indian rapper from Chicago + a pair of Danish producers = heat. - The Fader 

“Pitbull be damned; Alo Wala is making international music in its truest sense” - The Fader 

I think you’ll enjoy it and I’d like you to be part of the journey as they are onto some new frequencies. 


Young Stringers is a social innovative photo project that includes inner city youths in the north western part of Copenhagen, known to some as the hood. The area is colorful and primarily populated by multinational ethnicities. The diversity adds to the spice of life.

Young Stringers in Copenhagen NV

Young Stringers in Copenhagen NV

I chartered the project in late 2013 based in a need do inject some effort and positive vibes into a neighborhood that deserved it and to open the channels of communication in society in general.

Some of the images featured are taken by the youths themselves and they are currently gearing up for an exhibition during Copenhagen Photo Festival on June 4th.


Thats the name of a new collection from KITH NY.  The setting is 1996 New York City, the prime of hip hop and street culture. This is the era I began shooting my first professional flix and I can afford to say that I played a vital part in documenting and helping hip hop at this time look better. It therefore makes sense that KITH NY reached out to me to shoot their lookbook and poster campaign for this set. The shoot features Mobb Deep, who even though I have worked with many of their peers, this was a first for us all. They had just come off a plane from Brazil, and we shared stories and fears of not being able to come back home because of all the Nectar and crazy glue that exists down there. 

Here are a few shots from the day and that are featured in the KITH NYC NY NATIVES x lookbook and campaign.

Prodigy from Mobb Deep

Havoc and Prodigy featuring the NY NATIVES collection and Ronnie Fieg’s latest, very limited, collaboration with PONY - the PONY M-110 sneaker.

NY Natives Prodigy and Havoc, Mobb Deep


I recently completed this video for ALO WALA. I'm feeling the tune allot so it was inspiring to create to. The band is mad talented and so is the crew I worked with to complete the video from scratch to completion. I hope you'll enjoy it!